She’s gone on to work with some absolutely incredible people including Oscar de la Renta, Coco Rocha, and Christian Louboutin. Some of Tong’s suggestions: “Jamie Beck () has done an exceptional job marketing herself, ever since she joined Tumblr’s fashion week initiatives this past season. Learn and follow others who already do it well. Another tip: answer questions (using the ask feature).ĥ. “It’s easy to be anonymous and still curate one of the most beautiful fashion blogs on Tumblr,” says Tong. This doesn’t necessarily mean that you have to write from a first-person perspective or post pictures of yourself. Tumblr users get off on beautiful photos so either take hi-res photos (people especially love highly saturated images) or re-blog quality pictures (always giving credit where needed, of course).Ĥ. Make sure to ‘like’ and re-blog others’ posts.”ģ. “You want to train your readers to know when or how often you’ll post. “This is key in maintaining a follower base,” says Tong. Explains Tong, “Your posts are much more likely to be re-blogged and shared, providing you more exposure than you could get anywhere else.”Ģ. Another bonus: the re-blog feature lends itself easily to publicity. Part of Tong’s job is reaching out to fashion brands, developing new features for fashion bloggers, and managing fashion week initiatives, which is rare (and awesome) for a tech company.
Not to highlight the obvious, but there are certain opportunities and advantages to being part of the community.
ELLE talked with Rich Tong, Tumblr’s Fashion Director, about the best way a fashion blogger can market herself on the platform and how to become a key player. Increasingly, those looking to share their style sensibilities are turning to Tumblr, and they’re smart to do so-the four-year-old blogging service is known for its largely photo-focused content and avid user engagement. Granted, fame probably isn’t the driving factor in your desire to get your words out there, but you must admit: recognition has its perks. There’s the feeling of intimacy with the author, but also the sense that anyone has a shot at celebrity-that you actually have a chance at becoming the next Tavi (well, if you’ve missed the 13-year-old age mark, perhaps the next Susie Bubble). Have a great time playing the Soft Girl Aesthetic dress up game online at DressUpWho.Part of the appeal of fashion blogging is its tangibility. Once you’re done go ahead and browse through their selection of accessories and complete their outfits of the day with white chunky trainers or black school shoes and with a triple necklace of your choice. Browse through their impressive selection of cute tank tops, tennis skirts, chic mom jeans, denim shorts, and puffy cardigans mix and match them as you wish and create one unique fashion look for each of them. Ruled by different shades of pink and peach, with hearts or clouds designs and sprinkled with a glittery white highlighter the makeup options will have you spend way too much time on deciding on the winning ones. Next, be prepared to discover the cutest makeup you’ve ever seen. There are six options in each girls’ wardrobe and they surely follow the trend in the soft girl aesthetic: there are pastel-colored and accessorized with pink clips or headbands. The first category of items you get to discover is their wide selection of hairstyles. So hurry up and join them in getting started with our new fashion-themed game for girls called Soft Girl Aesthetic and get ready to browse through their girly-girl wardrobes filled with tons of lovely pastels and cute accessories. Discover the soft girl aesthetic style in our exclusive dress up game for girls! Elsa, Harley Quinn, and Ariana Grande are three of the most famous #softgirls on social media and you get to spend some time with them and learn some great fashion tips from your favorite fashion mentors.